Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce businesses are turning to server-side monitoring as a way to boost their data collection processes. While it needs extra technical knowledge than regular GTM and might introduce additional expenses, it can bring about better accuracy and even more reputable information
Pixel monitoring utilizes a piece of code to register conversions on your web site. It's easy to establish and less susceptible to advertisement blockers.
1. Much more exact data
The typical technique of tracking conversions on a website, utilizing pixels, is having problem with transforming web browser personal privacy policies. This implies that the information being sent out to Google Advertisements, Facebook Business Manager and various other systems is much less exact than it ought to be.
Server-side monitoring is an extra protected choice that aids to bypass these restrictions, as it's packed from your very own domain and treated as first-party code, indicating it's much less likely to be affected by ad blockers or various other security steps. This offers much more precise information and an extra complete picture of user journeys throughout networks.
Additionally, this kind of monitoring enables companies to track conversions beyond the website, such as telephone call and in-store brows through, which can be difficult for pixel-based tracking. This versatility offers marketers a lot more possession over the data they send, and makes it less complicated to follow numerous information regulations. It's likewise a great deal less prone to fraud, as it's harder for deceitful actors to manipulate the system by modifying the postback link.
2. Better control over information.
Server-side monitoring allows companies to accumulate and enhance data before sending it to third-party analytics/advertising systems. This enhances data efficiency and accuracy, which can aid marketing professionals make more enlightened advertising choices.
Conventional pixel monitoring counts on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are commonly obstructed by advertisement blockers, which can cause information collection interruptions and incorrect results. Server-side monitoring makes it possible for organizations to bypass these constraints and supply precise, consistent data that is much less susceptible to disturbance.
This sort of tracking additionally permits services to track conversions that occur outside of the website, like call and in-store purchases. This is very important considering that brand-new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) limit the shelf life of cookie-based tracking pixels to 7 days. This is a key reason why S2S is extra trusted for organizations seeking to adjust to these modifications.
3. Less susceptible to fraudulence
Server-side monitoring enables companies to manipulate data payloads before it reaches third party endpoints, improving safety and personal privacy. This is especially important as different browsers and platforms significantly transform just how they take care of cookies. As an example, in iphone 14, Safari will only supply first-party cookie data and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that happened beyond your web site.
Furthermore, server-side tracking enables you to record user information directly by yourself servers. This removes dependence on 3rd parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a set of guidelines that informs your web site's web server what events to videotape. This data is after that sent out to analytics tools like Google Analytics and Facebook Company. It's additionally made use of to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate approach that utilizes a tiny piece of code on your web page to accumulate data from individuals.
4. Easier to implement
Server-side monitoring is a data collection procedure that happens on the web site's very own server, bypassing internet internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it minimizes the extent of data administration and provides companies a lot more control over transmission, making it normally extra reliable. Because of real-time marketing dashboards this, it's less prone to information obstacles triggered by things like a busted link or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising devices on the web server. This permits you to have even more exact information and assists guarantee compliance with personal privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by browsers and advertisement blockers.